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Beauty is a very important part of our life, because it is not for fun only, it is for survival. Classic example – babies.  They are adorable.  Why? Because they have to  be beautiful to survive. Think about it: babies are weak, they cannot live without adults. So they have to be loved by adults. Therefore they are so beautiful.  But beauty is very important for adults also. Studies show, that a beautiful woman has higher salary and higher chances to get a promotion. Even if a beautiful female is caught for shoplifting she has much better chances to be forgiven. Studies also show, that men are much more likely to help a young beauty, like doing some work for her or giving her blood, but they are reluctant to lend her money.  Almost the same can be applied to handsome men, but the difference is much less. Therefore beauty products are so popular since ancient time.

Don’t think, that beauty is for money only, beauty is very important in a bedroom for love. Can we leave without love? Obviously not. Love is absolutely necessary in everyday life, love gives us energy, love gives us happiness, love gives us babies. By the way there was a recent study, which shows, that men, who have lovemaking 3 and more times a week, have less incidence of heart attacks, than who were not.  As you see, beauty is not for fun only, it is for survival.

Everybody is beautiful.  One more, one less.  Our job is to enhance our beauty, given us by our parents. And thank god, it can be done. In order to survive they invented many ways to improve our appearance.  Makeup is known since ancient times.  Facials and other simple skin treatments are also well known . The problem with traditional ways to enhance beauty was , that they were not very efficient  for wrinkles and sagging skin.  Of course surgery is always very effective for lifting, therefore traditional face lift was one of the most popular procedures in the US. But surgery is not for everyone.  Until recently there was no alternative for traditional face lift. Advent of Botox and fillers has changed the situation. Now we’ve got the alternative which is safe and quick.  The remaining problem was how to lift sagging skin without surgery. And they came up with the simple idea to lift the sagging skin with the same sutures, which are used in cardiac surgery, to pull up the skin. And the new minimally invasive procedure was born. It is called Thread lift.